Explore the best places where to buy Korean souvenirs in Seoul ; COEX Mall Souvenir Shops. From traditional crafts to K-pop goods, this guide provides tips, shop locations, and directions for tourists visiting Korea.
Introduction
Seoul is a shopper’s paradise, and COEX Mall is one of its premier destinations for tourists. Whether you’re looking for unique Korean souvenirs like traditional crafts, K-pop merchandise, or quirky gifts, COEX Mall offers something for everyone. In this guide, we’ll explore the best places to buy souvenirs in COEX Mall, updated with a more SEO-optimized focus on “Best Places to Buy Korean Souvenirs in Seoul.” Plus, we’ll include detailed directions using Google Maps to ensure you can navigate your way easily.
Table of Contents
- Why COEX Mall Is a Great Place for Souvenir Shopping
- Top Shops for Korean Souvenirs in COEX Mall
- How to Get to COEX Mall (with Google Maps Directions)
- Frequently Asked Questions
- Tips for a Great Shopping Experience
Where to Buy Korean Souvenirs in Seoul : COEX Mall Is a Great Place for Souvenir Shopping
COEX Mall is a top-tier shopping destination in Seoul, combining convenience, variety, and entertainment. Here’s why it’s a must-visit for souvenir hunters:
- Central Location: Located in Gangnam, Seoul’s bustling urban center, with easy access via public transportation.
- Variety of Shops: Offers a mix of modern and traditional Korean products.
- Cultural Highlights: Features attractions like the Starfield Library, perfect for photos while you shop.
- Air-Conditioned Comfort: Escape Seoul’s summer heat or winter chill while enjoying your shopping.
Where to Buy Korean Souvenirs in Seoul : Top Shops for Korean Souvenirs in COEX Mall
1. Artbox
- Where to Buy Korean Souvenirs in Seoul:
Artbox is famous for its extensive collection of cute and quirky stationery items, including notebooks, pens, stickers, and decorative tape. Beyond stationery, you’ll find an array of small gifts like keychains, phone cases, tote bags, and novelty items featuring Korean pop culture icons and trends. - Highlights:
Artbox is ideal for tourists who want affordable, compact souvenirs that are easy to pack and fun to use. Whether you’re looking for a cute pencil case or a quirky magnet, Artbox has something for all ages. - Location:
The store is located near the central corridor of COEX Mall, making it convenient to access while exploring other shops.
2. SM Town & Store
- Where to Buy Korean Souvenirs in Seoul:
SM Town & Store is the ultimate destination for K-pop fans. It offers official merchandise from SM Entertainment’s top artists, including EXO, NCT, aespa, and Red Velvet. Products include posters, light sticks, limited-edition albums, clothing, and even cosmetics inspired by the artists. Some items are exclusive to this store and cannot be found online or in other locations. - Highlights:
Fans can also purchase personalized goods, such as artist photo cards or custom-printed T-shirts. The immersive experience includes displays of iconic stage outfits and music videos. It’s not just a shop but an interactive space for fans. - Location:
Situated on the upper floors of COEX Mall within the SM Town building. Follow the signs to the SM Town complex near the north side of the mall.
3. KAKAO Friends Flagship Store
- Where to Buy Korean Souvenirs in Seoul:
KAKAO Friends is the flagship store for Korea’s beloved messaging app characters, including Ryan, Apeach, and Muzi. The store features a wide range of products, such as plush toys, phone accessories, home decor, travel pouches, and baby items. Seasonal items like themed Christmas ornaments or summer pool floats are also available. - Highlights:
A photo zone inside the store features life-size statues of the KAKAO Friends characters, making it a hit with families and Instagram enthusiasts. The store also has an exclusive line of premium products that are perfect for unique souvenirs. - Location:
Located near the south entrance of COEX Mall, the KAKAO Friends store is easy to spot due to its colorful signage and eye-catching displays.
4. Han Collection
- Where to Buy Korean Souvenirs in Seoul:
This high-end shop specializes in traditional Korean crafts and modern reinterpretations of cultural items. You’ll find handmade ceramics, lacquerware, hanbok-inspired clothing, and jewelry that reflects Korea’s artistic heritage. Popular items include mother-of-pearl inlay boxes and traditional folding fans. - Highlights:
The shop offers a curated collection of pieces made by renowned Korean artisans. Many products are designed to blend traditional craftsmanship with contemporary design, making them suitable for both personal use and gifting. - Location:
Han Collection is located in the quieter east wing of COEX Mall, providing a more relaxed shopping experience for those seeking high-quality, meaningful gifts.
5. Book Park (Starfield Library)
- Where to Buy Korean Souvenirs in Seoul:
Situated within the Starfield Library, Book Park offers a variety of books on Korean culture, history, and art. They also sell unique souvenirs like bookmarks, canvas book bags, and art prints inspired by Korean literature and design. - Highlights:
The Starfield Library itself is an iconic attraction with its towering bookshelves and modern design, making it a great spot to relax while exploring the mall. Book Park’s souvenirs are perfect for book lovers who want to take home a piece of Korea’s literary charm. - Location:
Right in the heart of COEX Mall’s Starfield Library, making it easy to visit while enjoying the library’s stunning visuals.
| Shop Name | Specialty | Price Range | Best For | Location |
| Artbox | Cute stationery & quirky gifts | $5-$20 | Budget souvenirs | Central zone |
| SM Town & Store | K-pop collectibles | $10-$200 | K-pop fans | Upper floor |
| KAKAO Friends Store | Character merchandise | $10-$50 | Cute and trendy gifts | South entrance |
| Han Collection | Traditional crafts | $50-$500 | Luxury souvenirs | East wing |
| Book Park | Books & related items | $10-$30 | Book lovers | Starfield Library |
How to Get to COEX Mall
Via Subway
- Take Line 2 (Green Line) and get off at Samseong Station (Exit 5 or 6).
- Follow the signs for COEX Mall, located directly below the station.
Via Bus
- Use buses that stop at COEX Station (Trade Center).
- Enter COEX Mall from the closest entrance.
Frequently Asked Questions (FAQs)
1. Are these shops tax-free for tourists?
Yes, many shops in COEX Mall offer tax-free shopping for tourists. Don’t forget to bring your passport.
2. Can I find both modern and traditional Korean souvenirs?
Absolutely! COEX Mall provides a great mix, from K-pop items at SM Town to cultural crafts at Han Collection.
3. Is COEX Mall family-friendly?
Yes, COEX Mall is ideal for families, offering attractions like the COEX Aquarium and Starfield Library.
Final Tips for Shopping at COEX Mall
- Timing Matters: Visit on weekday mornings to avoid crowds.
- Prepare Your Budget: Many stores accept credit cards, but it’s good to have some cash for smaller shops.
- Take Breaks: Enjoy a coffee at the Starfield Library or explore nearby restaurants when you need a rest.
By optimizing your visit to COEX Mall, you’ll find some of the best Korean souvenirs to take home. Let this guide help you make the most of your shopping experience in Seoul!